Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business; it is moving from an innovative trend to a core competency for every enterprise. Digital is different for every enterprise, and presents unique challenges for each in terms of talent, structure, innovation.
Technology is blurring the lines and is creating a commercial environment that is open for business anytime, anywhere and in any way the customer or buyer prefers to acquire a product or a service. It is becoming critical for businesses to adopt different approaches that include the traditional practices, online and mobile technology to engage with customers and in industrial production.
Investing in technology to harness the vast amounts of structured data that reside in a business as well as unstructured online data and social media are becoming an essential part of new services and the manufacturing environment. The use of digital technology provides opportunities for some strategic changes in the way business is done and to compete in wider global sphere.
The Conference will also seek to provide insight from different aspects of the digitalisation of business which is opening new markets by connecting people, businesses and things.