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L-Istrina BOV Piggy Bank Campaign 2020 Launched
30 Oct 2020

President appeals for solidarity in troubled times

H.E. Dr George Vella, President of Malta and Mrs Vella, accompanied by Charles Azzopardi, Executive PR and Marketing at Bank of Valletta officially launched the 17th Edition of the L-Istrina BOV Piggy Bank Campaign.

This year’s edition will see the traditional plastic piggy bank replaced by a cardboard piggy bank that is easily recycled, and will reduce the negative impact on the environment. The 3 new Piggy Banks, feature drawings by the 3 winners of a competition organised for this purpose and saw the participation of 91 children.

His Excellency, President George Vella explained how this year is a very difficult one for The Malta Community Chest Fund Foundation which, like other organizations, had to cancel a number of fund-raising activities that are normally held. The President encouraged students, together with their school teachers, to contribute to the L-Istrina BOV Piggy Bank Campaign which will help to instill a sense of altruism and solidarity among students and, in cooperation, unite for a noble goal of raising funds for Malta Community Chest Fund Foundation (MCCFF).

 ‘This year’s campaign will definitely be one the most challenging ever,’ said Charles Azzopardi. ‘Schools are operating on different schedules, some students receiving their tuition at home, combined with social distancing and health authority regulations and recommendations. However we appeal to you to put that little something in the piggy bank in your class. When you multiply that small donation by the thousands of students in schools over Malta and Gozo, we can end up with an attractive sum to present to the Malta Community Chest Fund Foundation.’

‘This is the 17th consecutive year that Bank of Valletta is collaborating with the MCCFF to distribute piggy banks in all classes of all primary and secondary schools on our islands,’ proceeded Mr Azzopardi. ‘Funds collected through the campaign as well as donations by the Bank have now exceeded the €2 million mark.’

The funds collected through the campaign including a donation by Bank of Valletta will be presented during the live broadcast of L-Istrina on the 26th December 2020.

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Bank of Valletta p.l.c. is a public limited company regulated by the MFSA and is licensed to carry out the business of banking and investment services in terms of the Banking Act (Cap. 371 of the Laws of Malta) and the Investment Services Act (Cap.370. of the Laws of Malta).