Get in touch - Bank of Valletta - BOV Group
Customer Service Centre - Bank of Valletta - BOV Group
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What is a Customer Profile and why it is important?
What is a Customer Profile and why it is important?
What is a Customer Profile and why it is important?
As has been stated, a financial advisor must understand the customer’s needs. This
is achieved by the customer answering a series of structured questions known as
the fact find. The customer’s profile emerges from these questions and consists
of the age, status, financial standing and circumstances, income and
expenditure, liabilities, risk tolerance and investment objectives. Some
investors are willing to assume some risk and understand that they may be
rewarded with higher returns. Others prefer the security of cash deposits in
the bank. However, the majority of investors fall somewhere in between these
extremes. The customer profile indicates the investment objectives and the
customers risk appetite as a point in time. These elements are essential in
determining the most appropriate asset allocation model for each individual
customer.
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Bank of Valletta p.l.c. is a public limited company regulated by the MFSA and is licensed to carry out the business of banking and investment services in terms of the Banking Act (Cap. 371 of the Laws of Malta) and the Investment Services Act (Cap.370. of the Laws of Malta).